Journal Walker

In Part III we discussed the four different types of evidence you can use: Personal, Statistics, Example, and Analogy. Each has its good points, and the type of evidence you choose will depend on both your topic and your audience. Whatever evidence you choose, make sure that you’re not just delivering the facts, but rather [...]

In Part III we discussed the importance of making sure that you tell your audience what your solution or recommendation is immediately after announcing the problem or opportunity at hand. Audiences absolutely need to know where you’re going from the beginning in order to put into proper perspective the evidence you unfold.
When presenting the evidence, [...]

Opening with a “Bang”
You’ve got at most 30 seconds to give your audience a compelling reason to sit up and listen to what you’ve got to say, or you’ve lost them to their Blackberries or Suduko. Now that they’re listening, you’ve got to structure what you’re going to say in a way that makes for [...]

We begin with Part I of a 4-part series on organizing the sequence of your presentation so that your information creates maximum impact on the audience. Getting off the right start is absolutely critical.
What’s the title of the first slide in 99% of all business presentations? The Agenda. Beginning your presentation with the Agenda slide [...]

Want a great career – then you need to know how to deal with difficult customers
During your career as a manager, you will have to deal with a number of difficult customers. Those customers who are unhappy with the service you and your staff provide. The ‘unhappy’ customer will want to talk to the person [...]